Hi, I’m Sarah
I’m Sarita, a 25-year-old Latina creative living in New York City, originally from sunny Miami with Colombian roots. My love for storytelling started long before I knew it could be a career — I was the kid stealing my family’s camcorder to film anything and everything, turning everyday moments into over-the-top productions with plotlines straight from my imagination.
Spoiler: I never grew out of it.
Now, I get to do it for real, helping companies tell their stories in ways that feel fresh, authentic, and made for today’s digital world. When I’m not on set or behind my camera, you can find me at book club spiraling over plot twists, at church surrounded by friends who feel like family, or rearranging my apartment furniture just to see if it sparks more joy.
The Chispa Philosophy
Chispa is more than just a spark — it’s the moment something clicks. It’s the glimmer in your eye when you see a campaign and think, this is it. It’s the blend of culture, intuition, and instinct that you can’t replicate with a formula.
For me, chispa is the heart of every project. It’s the unteachable energy that turns a post into a conversation, a product into a must-have, and a brand into something people feel connected to. It’s why your audience stops mid-scroll. It’s why they screenshot, send it to a friend, or quietly save it for “one day.”
I don’t just make content — I craft moments with chispa, weaving strategy and storytelling into visuals and captions that feel personal, magnetic, and unforgettable. Because in a sea of content, the brands that stand out aren’t the loudest. They’re the ones with that spark.
Likes:
Café con leche, always.
Flowers from the corner bodega.
A Laufey song on repeat until I’m sick of it (but also not really).
Book club nights that somehow turn into therapy sessions.
Perfumes so good strangers ask.
Perfect lighting, perfect captions.
Podcast-length voice notes.
A new notebook (the possibilities!).
Karaoke, but only if strictly singing the Hamilton soundtrack.
A sunset that makes you tear up.
Dislikes:
Copycats!!!
People who say “let’s circle back” and never do.
Flat storylines — in books or in brand campaigns.
When the audio you love on TikTok gets overused in 48 hours.
Middle seats on flights (absolutely not).
Low phone battery anxiety.
Wind that ruins a perfectly styled hair day.
Iced coffee that’s mostly ice.
My Love Letter to Creating
Every post, every detail — a little spark, a little love.
And then there’s te quiero mucho. It’s not just a phrase I grew up saying — it’s a way of creating. It’s putting warmth into the details, care into the strategy, and heart into every interaction. Because when your audience feels cared for, they remember you. They come back. They tell their friends.
As a Latina, creative, and someone who’s chronically online (in the best way), I live in the sweet spot where culture, creativity, and conversion meet. Whether I’m storyboarding a TikTok campaign, designing an Instagram carousel, or mapping out a multi-platform launch, my work is built to spark curiosity and leave a lasting impression — every time, with a little te quiero mucho woven in.
Follow my Journey
Beauty + Brains
Saritacu — 3k
Saritacu — 6k
Sarita.cu — 48k
Saritacuervoo — 165k
EDUCATION
UNIVERSITY OF FLORIDA
3.9 GPA | Bright Futures Academic Scholar
Bachelor of Science in Advertising — Concentration in Event Mgmt
SKILLS
Social strategy + Influencer marketing
Hoot Suite + Sprout Social
Creative design
Bilingual proficiency
Adobe creative suite + Microsoft office
Making the perfect charcuterie board
EXPERIENCE
VICTORIA’S SECRET PINK
Photography Intern | May 2021 - December 2021
Collaborated with the Art Director to execute photoshoots - including composing mood boards, casting talent, and editing assets post production
Analyzed market competitors and runway shows to trend-forecast and led meetings debriefing the findings to refresh creative direction
Spearheaded on-site TikTok content creation to provide Gen-Z perspective; content was selected to debut as PINK’s official 2021 holiday TikTok advertisement which garnered over 4 million views
THE MAYFAIR GROUP
Social Media Intern | December 2020 - August 2021
Conceptualized social media initiatives for @themayfairgroup, which had an average reach of 1.2 million accounts, and created weekly content calendars featuring copy, themes, and curated images
Handled advertising initiatives, press cover age and art for client accounts: @oliveandpique, @westangeljewelry
Rebranded social media pages and strategies for @themayfairgroup to better align with target audiences
TIKTOK
Campus Representative | June 2020 - December 2020
Analyzed college related TikTok trends to film and edit for personal account that instilled awareness of the campus representative program, which garnered over 3.5 million views
Created omni channeled promotional events and giveaways to generate customer buzz and loyalty for the brand
Social Platforms
ROWDY MAGAZINE
Influencer Relations Coordinator | June 2020 - December 2020
Initiated Rowdy’s first ever influencer program comprised of 11 content creators to promote merchandise drops and magazine launch campaigns, which held a total average reach of 45,000
Designed the deliverables (Instagram posts and stories, official hashtags and verbiage, styling mood boards) for each influencer campaign so that the initiative felt authentic and promoted audience engagement
THE AGENCY at THE UNIVERSTY OF FLORIDA
Shared Media Coordinator | January 2019 - June 2020
Scheduled content through Sprout Social for The Agency’s social media platforms (Instagram, Facebook, Pinterest) which had a combined reach of 6,815
Captured eye-catching photographs and brainstormed compelling copy that appealed to potential clientele and student audiences alike
Moderated and responded to engagement to create a sense of community within The Agency’s followers
