VS PINK Campus Representative
Being a pink campus representative requires successfully putting on large-scale themed events and social activations revolving themes of female empowerment, mental health, and wellness on the University of Florida campus. Upon being accepted into the program, I visited the Ohio headquarters to hear from industry leaders and influential women in the company while also receiving marketing training. I’ve been commended as one of the top 10 performing school (out of 125) both fall 2019 and fall 2020. Fall 2019, I was hand-selected to visit PINK's New York city headquarters to provide insight and ideas for future product, concept, and more.
Content Creation and Curation
Managing the @Floridavspink Instagram
Videography for Official PINK Youtube Channel
Photography for Official PINK Instagram, Web, & Email Assets
Create aesthetic photography and graphics for @floridavspink, which has a combined reach of 13,183, to increase PINK brand awareness on campus
hand selected to film and edit videos for the official pink youtube channel on final cut pro for concepts like New york vlogs, day in the life, and music favorites among others.
participated in official virtual photoshoots directed by the creative team in New york city. the group instructed my posing and angles as they snapped shots of me all the way in Gainesville, florida.
Event Planning
I execute promotional events and giveaways designed to create consumer buzz and loyalty for the pink brand. Below are some award winning themed activations I have hosted.
Peachy with Pink Stadium Workout
Our stadium workout event, “Peachy with PINK,” celebrated the launch of PINK’s seamless gym collection. Hosted at the University of Florida’s Ben Hill Griffen Stadium, the scene was set with two professional speakers blasting girl power jams, a snack station with KIND bars and pink colored gatorade, and a giveaway station. To enter to win a seamless prize, participants had to place a raffle ticket in corresponding mason jars. We had personal trainer annelise del mazo of "Anne Gets Thick" give a killer leg and butt workout.
Breakfast and Boss Babes
Our breakfast and Boss Babes event was a virtual girl power panel we lead via Zoom. Our participants received a pancake breakfast kit they were able to cook while hearing from social media industry experts, Monica Bedi, Bianca Lee Garcia, Ana Escalante, and Caroline Vazzana.