Creative Direction
Sarah & Sarita: A Self-Directed
Personal Project
Shot by @thruabbeyslens || Graphics by @kayliswrld
Styled by @mosaicstylist || Produced by @sofiaaarteaga
Hair by @chonglihair || Makeup by @isabelyrosado
Creative Directed by: Sarita Cuervo
Every creative has two sides. Mine just have different names.
This self-conceptualized and self-directed shoot explores the duality of life as a content creator, Sarah, the girl in front of the camera, and Sarita, the one behind it. The brains and the beauty. The admin and the aesthetic. The Virgo moon and the girl who gets the selfie perfect on the first try.
Two alter egos. One packaged deal.
Concept, creative direction, and talent: Sarah "Sarita" Cuervo
VIDEO CONTENT
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